DESIGN
WOMEN IN TECH
Electronic Specifier and #women4ew partner for Women in Tech forum
held marketing roles at global semiconductor firms and spent 12 years as editor of a technical magazine. Before joining Blueshift Memory, a semiconductor IP startup, she worked as a marketing consultant and freelance technology writer. A Chartered Engineer, Duncan serves on the UKTIN Semiconductor Experts Working Group and has advised on UK semiconductor and telecoms policy. She is also involved in promoting women in deep tech and has served on the IEEE UKI Women in Engineering Committee. Madaan, a technology leader in IoT, AI, and embedded systems, will also be speaking. At Anders Electronics, UK, she focuses on display solutions, industrial PCs, and embedded systems, recently launching a trademarked product to help engineers develop MVPs in 24 hours. She holds an MBA from De Montfort University, UK, and a background in electronics and communication engineering. An advocate for women in STEM, she has spoken at GHC24 and the Women in Leadership Society and mentors women in tech and startups. Following the keynote talks, a Q&A session moderated by Paige West will provide an opportunity to gain further insights from the speakers. Afterward, a networking event with drinks and nibbles will offer chances to engage with the speakers and fellow attendees. S upporting diversity in tech Electronic Specifier has been actively championing women and diversity in STEM. It launched its first Women in Tech event in 2023, encouraging open discussions and professional connections. The success of this initiative led to the creation of its Women in Tech LinkedIn group. In 2024, Electronic Specifier partnered with Women in Electronics at electronica to host a Women in Tech forum and co-launched the ‘Global Industry Workforce Survey’ to examine challenges women face in the electronics sector.
WOMEN IN TECH
O n 13th March 2025, Electronic Specifier and embedded world's #women4ew are hosting a joint Women in Tech forum and Q&A. The event will be introduced and moderated by Electronic Specifier’s Managing Editor, Paige West, and is proudly sponsored by DigiKey, Analog Devices, and Renesas. embedded world, taking place between 11-13th March 2025 in Nuremberg, Germany, is a key gathering place for experts and suppliers from across the embedded systems industry. Over three days, the event hosts specialist forums and expert panels, covering hardware, systems, distribution, electronic displays, embedded vision, and more. Now in its third year, #women4ew provides a dedicated space for women in embedded systems to connect, learn, and support one another. Keynote speakers Helen Duncan, CEO at Blueshift Memory, and Sakshi Madaan, Product Manager at Anders Electronics, will be speaking at the event. Duncan will discuss ‘Taking the Slow Route to CEO’. Starting as a microwave design engineer, Duncan later
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