WOMEN IN TECH
has built trust-based relationships and impactful ecosystems. “We start with competitive advantage and then see how we can integrate kindness within that,” she said. A new way to engage with sustainability The Sustainability World Cup brings these ideas to life by providing an interactive, gamified platform where participants – ranging from students to corporate teams – compete using the Sustain2Win simulation. They direct virtual companies, making strategic decisions that balance profitability with sustainable outcomes. “It’s more than a training programme; it’s the first step in creating a community of change-makers,” Bardasuc explained. By encouraging collaboration across industries and disciplines, the competition encourages participants to learn from each other while working towards a common
goal. “We are competing, but it’s a good competition,” she said. “The strategy of kindness ensures that this ecosystem thrives on empathy and shared purpose.” Real-world impact and long-term change Despite its relatively recent launch in 2024, The Sustainability World Cup has already made a tangible impact. Participants have applied their learning to real-world sustainability projects, formed partnerships across sectors, and even advanced their careers. “We’ve seen participants admitted to master’s and research programmes, invited to international events as speakers and change-makers,” Bardasuc said. “The ultimate goal is to create a cultural shift where sustainability becomes a natural part of decision-making and leadership.” The competition is structured to mirror the way professionals develop expertise – similar to how racing drivers use simulation
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