DESIGN
WOMEN IN TECH
takes many forms.”
Looking ahead With 2025 shaping up to be its most
impactful year yet, the Sustainability World Cup is expanding its reach. “We’ve built new partnerships in motorsports, Industry 4.0, AI, and sustainability,” Bardasuc shared. “We’re using networking software, introducing even more innovative training, and creating a larger stage for sustainable innovation.” The competition pre-launch forum took place in March, and the event kicks off in April 2025, offering a global platform for individuals and organisations to engage with sustainability in a dynamic, competitive, and constructive way. The award ceremony will take place in June and there will be a celebration at the Digital Enterprise Show in Malaga, recognising the achievements of participants who have turned sustainability from a theoretical concept into a real-world strategy. Bardasuc’s message to readers is simple: sustainability is for everyone. “We’d love to hear from people about how they are implementing sustainability in their work, how they see the future of sustainability and digital transformation working together,” she said. “We’ve learned so much from different sectors, industries, and academic institutions, and we want to continue building on that.” For those looking to make their mark in traditionally male-dominated industries, Bardasuc offers some clear advice: “Lead with confidence, stay curious, build relationships based on trust and collaboration, and remember that success isn’t just about individual achievements. It’s about lifting others too.” The Sustainability World Cup may be a competition, but its true success lies in the connections it creates, the leaders it empowers, and the lasting change it inspires.
training to hone their skills. “You learn, analyse data, adapt to rapid changes, and when you’re ready, you go out and make an impact,” she said. Women in sustainability and leadership As a woman leading an initiative in sustainability and innovation, Bardasuc has approached challenges by focusing on expertise, collaboration, and delivering results. “I haven’t really seen them as challenges, per se,” she reflected. “Staying true to my values and fostering trust has helped turn challenges into opportunities.” She is also committed to encouraging more women to enter the fields of sustainability and STEM. Through The Sustainability World Cup, the Sustaining Success podcast, and her academic work, she is consistently looking for ways to amplify voices and create platforms where diverse perspectives are celebrated. “We’re not just creating opportunities; we’re inspiring the next generation of change-makers,” she said. The competition’s intentional focus on inclusivity has resulted in a diverse network of participants, mentors, and judges, demonstrating that sustainability leadership is open to all. “We set out to discover the best sustainability leaders of tomorrow, and our participants are showing that leadership
18 ELECTRONICSPECIFIER.COM
Powered by FlippingBook