DESIGN
WOMEN INI TECH
cheap conflict minerals like tantalum from rebels who use slave children to extract the ore from makeshift mines. Many children die. The illegal trade has reduced but not eliminated, leaving the still DRC pover- ty-stricken. The US announced a peace deal between Rwanda and the DRC in June 2025 but insists on ownership of lucrative mineral rights – so the 18th-century “Scramble for Africa” continues. Electronics must ensure Fair Trade – like Food & Drink. Writing about gifted people is a delight – my Raspberry Pi interview with CCO Mike Buffham highlighted projects in Ghana and Kenya; award winner Debbie McDade of A.R.T. took over her father’s business, and the UK head of Thales, Vibishna Balagopal, inspires many. What have you learned from being in this field that people should know, especially women? Do not give up, be flexible, tolerant, and value friendships. Stand your ground, yet try to view the other’s perspective to avoid conflict. Trust is vital for all – especially for women. It’s an intrinsic part of my work life and personal life. What are the three most helpful books you would recommend to our readers,
especially women, trying to navigate a path in the industry? To Kill a Mockingbird – timeless heroes and heroines – with people from different races and genders, represented. A Suitable Boy – a masterpiece about a young woman set in post-independence India. A Long Walk to Freedom – Nelson Mandela’s iconic story about diversity, geopolitics and marketing - reconciliation. Please watch the funeral of President Carter – a man for all seasons – from peanut businessman to the top job in the US, with dignity and integrity – a lesson for technical PR but also, life. Heartfelt thanks to my grandfather and grandmothers, relatives, and great many friends, but most of all, I thank my best friend, my son, James Mascarenhas.
By Sheryl Miles, Associate Editor, and Karen Mascarenhas, Mascarenhas PR LTD
12 ELECTRONICSPECIFIER.COM
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