WOMEN IN TECH
Determination
Grandparents – Peter Vincent and Maria Generosa Mascarenhas on their wedding day
Physical stamina was vital, long hours – driving up to 30,000 miles per annum for UK-wide meetings and in the office, writing for all STC marketing including its entire manufacturing and distribution network. In 1991, STC was sold and its distribution acquired by Farnell. I resigned my agency Directorship, gained in my mid-twenties, assessed PR offers, but set up my own agency. Can you tell me a little bit about Mascarenhas PR and the specialisms it covers?
Responsibility
My company needed a name. Mascarenhas PR LTD – after my grandfather, Peter Mascarenhas – a quiet, gentle, and affectionate man of principle, who was taken by the British to Tanzania to work and only allowed home to Goa once every four years to visit his family. Weidmuller secured my future. Exciting work included writing their articles about the Channel Tunnel boring machine for Eurostar tunnels and new Emergency Shut Down systems for oil platforms. FCI, a multi-billion pound interconnection company, was gained and retained for 12 years.
My company needed a name. Mascarenhas PR – after my grandfather, Peter Mascarenhas – a quiet, gentle, and affectionate man of principle, who was taken by the British to Tanzania to work and only allowed home to Goa once every four years to visit his family.
Flexibility
Mascarenhas PR LTD secured Signature Industries with four divisions – relays and switches, traffic display signage, fire alarms, and SARBE Search and Rescue beacons. Good press coverage was gained for SARBE in Jane’s Defence publications against multi-billion dollar companies like Boeing and General Dynamics. Focusing on the Paris and Farnborough Air Shows, a huge contract was secured with the Indian Air Force. In Paris, we were guests of the British ambassador.
the Fire Division enabled a large fire alarms contract at the Russian Sakalin Oil facility. Other clients included Swiss-owned LEMO, Whitstable-based US-owned Amphenol, and for 14 years, Hypertac – which my agency helped to rebrand to Smiths Connectors and Smiths Interconnect.
Coverage in the Middle East and the US for
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